Moroccan selection  

Around 1950 in the vast area of the Moroccan Central Plateau, on the slopes of the High Atlas, which includes the city of Beni Mellal Boujad and mostly populated by ethnic groups of Arab origin, finding traditional yarns proved to be very difficult, thus causing the local weavers, driven by necessity, to look for other materials in order to continue to produce articles for domestic use. First unused garments, tattered blankets and tissues were cut into strips that had sufficient size to be used both to tie and to make the structure of the carpet; the term Boucherouite (from the dialect "boucharouette") means "torn material." The search for fabrics at little to no cost, has led the weavers to use materials of the most disparate backgrounds and origins, forcing them to compare unknown color shades to traditional yarns, which were still dyed with natural dyes. At this point an unexpected interaction between necessity, courage and creative autonomy was realized. 

The history of Boucherouite 

Art in Bocherouite 

There is an innate creative vitality that is able to express itself by becoming true art. It happens to be that this art does not have the awareness of being nor yearns to be recognized as such, far from any form of definition and abstract concepts that do not belong to it. The ability to surprise and the expressionism is what is fascinating about the Moroccan Boucherouit carpets. Presenting and codifying this wonderful selection of carpets, we are able to recognize the intrinsic aesthetic value and artistic value, we are able to understand the wild poetry and see them as an object of art. 

The Berber Carpets Beni Ourain 

Until the 1920s, Berber carpets were very difficult to find and were only for the personal use of Berber families. In later years, marketing has helped raise awareness of these extraordinary artifacts without altering the intriguing origin. Each rug is an elaborate one of a kind, which contains real coded messages regarding the phases of life of those who produced it, their most intimate experiences, that when interpreted translate as signs of the thoughts of the woman who weaved the image, her virginity, her marriage, her pregnancy, her motherhood, her relationships. In its abstract language, the Berber carpet takes its form from sexuality, an expression of fertility; whose geometric patterns, traits and the colors become a coded language that hides the secret life of the Berber woman who wove the fabric. The woven stories are always different, constantly changing for they are not the stories of a tribe or a community, but the individual story of a person, a woman. 

The particulars of Beni Ourain

The Beni Ourain carpet has its own particular characteristics, which make it completely different from other carpets of nomadic origin. We could call it a unique rug, a rebel, tribal, far away from normal patterns and stereotypes, whose characteristics and style with abstract shapes make it a current, modern and decorative item perfect for any environment. The Beni Ourain carpets, thanks to their simplicity and extreme traditionalism, the simple opposition of white and natural black (dark brown), are able to comfortably furnish any type of contemporary interior and design: living room or kitchen, home or office.

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Artep s.r.l. S.Anastasia 34, 37121 Verona, Italia - Tel. +39 045 8005050

P.IVA: 02 533790230 - Capitale Sociale: 52.000,00€

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